$134.00 $107.00 You Save 20% ($27.00)
But Francesco isn’t just a world-renowned art teacher ... he’s also a revolutionary.
You see, for almost three decades he’s been creating and refining a method that he calls Alla Seconda — a technique for capturing the essence of your subject using only what touches you emotionally.
The method is based on using your memory rather than simply translating what you are observing in the moment.
The first steps involve taking a camera snapshot of your subject, then creating a sketch to work from. Then the real magic of Francesco’s technique begins to take hold.
The Alla Seconda Method is currently making waves in the art world, from galleries in Paris to expositions in New York and Los Angeles.
And we can see why — when it comes to telling a story that’s true and resonates with the viewer, this technique makes the process shockingly simple.
Francesco cut his teeth in art school, but his real education began when he lived the bohemian dream by painting portraits in the streets of Paris!
It wasn’t long before his work began showing up in exhibitions and private collections all over Europe.
After receiving critical acclaim, Francesco co-founded the Fara Pittura Atelier School in Milan, Italy, where he teaches his exciting method — a method so effective that anyone can use it to make their brushwork feel almost effortless.
All it takes is ONE class to realize:
“If You Want to Learn How to Internalize Your Painting Experience and Express What TRULY Resonates Within You, Then the Alla Seconda Method Was Created FOR YOU”
Unfortunately, most people can’t drop everything and fly to Milan to train with Francesco Fontana.
That’s why, when we had the exciting opportunity to host him here at one of our workshops in Austin, we leaped at the chance.
And we weren’t disappointed.
Francesco treated us to a rare two-hour demonstration of the Alla SecondaPainting Method AND he sat down with us for an hour for an exclusive one-on-one interview.
These sessions were both eye-opening and incredibly inspiring — filled to the brim with the unique insights that have earned Francesco his reputation as one of the most effective and creatively inspirational painting teachers in the art world today.
We shot the demonstration with multiple high-resolution cameras so we could be sure we didn’t miss a single detail of this high-quality training....
…and then we placed everything on to the DVD that we are releasing today, called Watercolor the Italian Way: The Alla Seconda Method.
Here’s what you’ll learn inside:
…and much, much more.